Elay Neal Moses Leuthold was born in 1996 close to Zurich. He grew up outside the city. After finishing his secondary school focused  on Communication & Information, he interned in a creative service production agency before starting his Design studies at ZHdK in 2019. 

In 2020 Elay began working at AkutMag as a Video Producer and became a board member of the Conscious Influence Hub. His ventures include freelancing for a broad palette of clients, conceptionalizing  and producing different moving image, photography or social media campaigns. Since March 2022 he is involved into the relaunch of SRF Virus. In July 2022 Elay graduated from his BA studies.

His personal work often comments on societal standards and the observations that come along. Often revolving around our  perception. Other prjects  may be heavily focused on authentic storytelling inside heavily curated displays. His work is  influenced by his elder family members who are graphic artists and stone sculptors.